I’ve never really bought into New Balance as a brand. When I was a kid, they were worryingly too easy for well-meaning parents to confuse with Nike (good) or Nicks (bargain bin hideous). And thus they fell into the chasm of middle-of-the-road mediocrity.

I have never bought a pair, thought of buying a pair, or indeed known anyone who has openly claimed to own a pair of their shoes. But I do quite like their new site – 574 clips.

To promote NB’s limited edition 574 trainers, they’ve shot 480 different mini-films and 480 different Polaroids. It’s simple and fun, and almost makes me want to consider possibly contemplating a potential purchase of one of their products. Almost.