We were briefed to create a module that would sit within the ‘Experience’ (support) section of the Samsung Mobile site. The idea was to showcase and then educate people about key features, but due to the wide range of phones available, the module had to be generic enough to cover multiple handsets, menu systems and icons.

The solution

Samsung had recently launched a new brand, including using multicoloured ribbons as a graphical device. We decided to bring these ribbons to the fore, and combined them with the shape and design of their latest handset to create a dynamic illustrated phone. And since almost every handset had a different menu structure, we also had to find the most common one and organise all the content accordingly.

Launch site >