Goldfish syndrome » LloydsTSB http://www.goldfishsyndrome.com Thu, 09 Sep 2010 16:57:33 +0000 en hourly 1 Lloyds TSB – Current Accounts http://www.goldfishsyndrome.com/lloyds-cosmo/ http://www.goldfishsyndrome.com/lloyds-cosmo/#comments Mon, 03 Aug 2009 16:07:23 +0000 JamesT http://www.goldfishsyndrome.com/?p=113 The brief

Support an ATL campaign aimed at attracting new customers by highlighting some of the benefits that Lloyds TSB current accounts have to offer.

The solution

We created a series of display banners, each one focusing on two key account benefits. The new Lloyds TSB brand meant that one of the key challenges was ensuring all the animations were as smooth as possible whilst working within 30k file-size limits.

Phonebank MPU


Overdraft MPU

Picture 3

We also created an interactive landing page for the campaign, giving consumers all the relevant information about each key benefit, and directing them to open an account.

Launch campaign page >

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