This ‘can you head it in the net?’ challenge for AT&T is the first time I’ve seen an AR game hosted within a banner. And whilst it’s nicely executed, the copy is dreadful. It sounds like it was written by someone who has never played or seen football in their lives, and then translated it into English via Babelfish. Which is a bit of a shame really.

(By the way, the reason that there’s a picture of Robbie Fowler at the top is because he was my footballing idol when I was at school – a true goal machine with despicably greasy hair.)

Nice to see a client with the balls to take the piss out of themselves for a change. May be a bit too long as most consumers have an attention span slightly shorter than a 2 year-old with ADHD, but give them credit for trying.

Anyway, see it for yourself hither.