Whilst the last Conservative outdoor campaign was far from great, this new Labour one is is a truly terrible piece of advertising that positively wreaks of ‘first idea’.

Don’t get me wrong, I love a good pun. LOVE. But this headline is beyond shit. It’s overly complicated and patronising. It’s grotesquely smug. It’s unnecessarily negative and alienating. It’s uninspiring, lazy and boring. And it leaves me more confused than I was before.

In short, it’s a breathtaking brilliant distillation of how I feel about most UK politicians and politics in general. So maybe it isn’t shit at all. Maybe it’s truly insightful.

Or maybe not.

Forget the wheel, penicillin, the Internet, takeaway pizza and the iPod – this is the greatest invention of all time. Fact.

It was done by Saatchi & Saatchi in Argentina, and hopefully they’ll install one in every single pub and bar in London. Even the shit ones, just in case.

I’m pretty sure I’ve heard all of these client requests at some point. And I’m not even a designer.

Every so often, something actually very clever appears on YouTube. Unfortunately, it’s usually so deeply hidden behind a trillion videos of SuBo delivering yet another ear-bleeding dirge that you never get to see it. But not always.

When YouTube launched video annotations, it opened up loads of interesting creative possibilities and some brands – notably Samsung’s Follow your Instinct game – were quick to take advantage of it. And now an entire agency, Boone Oakley, has gone even further by hosting their entire website on YouTube.

The idea is simple, the execution is charming, and unless YouTube get their video knickers in a twist over it, it should be very successful. In fact, it’s so gratingly brilliant that I’m green-eyed with jealousy. Bastards, the lot of ‘em.