Music goes social

Almost every brief I get comes complete with some variation of the dreaded “the client wants something with cut-through but they don’t really have any money”. Brilliant. Yes, it’s great to have a ‘challenge’, but sometimes it really just does take the piss.

But BBH in New York managed to fly in the face of such penny-pinching and made this really cool promo for a Japanese rock group called Sour. The song itself is average at best, but thanks to the combination of 80 fans collaborating with their webcams and a shitload of careful and painstaking choreography, they’ve come up trumps.

Full details of the project can be found here.