Lloyds TSB – mortgages

The brief

Lloyds TSB wanted to promote a range of mortgages aimed specifically at first-time buyers.

The solution

Mortgages aren’t exactly the most exciting thing in the world. So we decided to bring them to life with a series of interactive banners using a simple variation on the old ‘cup and balls’ trick.

Interactive MPU

Campaign page

All online activity directed traffic to a campaign page, which combined product information with some practical advice and tips for first-time buyers. And to gve the page an extra stand-out, we used 3-D modeling of a packing crate.

Launch campaign page >

In-store projector screen

We also extended the campaign in-store, creating a high-resolution animation for outward-facing screens in various branches.

Launch projector screen >