Lloyds TSB – Current Accounts
The brief
Support an ATL campaign aimed at attracting new customers by highlighting some of the benefits that Lloyds TSB current accounts have to offer.
The solution
We created a series of display banners, each one focusing on two key account benefits. The new Lloyds TSB brand meant that one of the key challenges was ensuring all the animations were as smooth as possible whilst working within 30k file-size limits.
Phonebank MPU
Overdraft MPU
We also created an interactive landing page for the campaign, giving consumers all the relevant information about each key benefit, and directing them to open an account.