Kodak – Playsport presents…
The brief
In April 2010, Kodak launched a new HD video camera called the Playsport. Our brief was to create some video content to showcase the camera’s key features:
- Shooting HD video underwater
- 1080p HD and 720p HD at 60fps
- Rugged design so it can go anywhere
- Built-in image stabilisation
In conjunction with the videos, Kodak also ran a sweepstake on Facebook to win a Playsport bundle.
The solution
The Playsport isn’t only aimed at extreme sports fanatics and adrenaline junkies. Specialist video cameras already exist in this market which are smaller, lighter and a lot more expensive. So whilst our content had to look good, we decided that it also had to be a lot more rough and ready – achievable by anyone with a bit of imagination and some gaffer tape.
The key thing for us was that every single piece of footage (and sound) had to be shot on the Playsport. We also didn’t want any post-production, overdubs, video enhancements etc. So working within the constraints of a tiny budget, we shot all the footage ourselves (with the help of a small production company), and then edited it all in iMovie (I did all of them apart from At the Car Wash).
Feeding time
Get your skates on
At the Car Wash
Gone with the Wind
Gone to the Dogs
We created a branded Youtube channel to host the video content…
as well as a tab on the KodakUK Facebook group to promote the campaign and host the sweepstake.
