Kodak – Perfection Redefined
The brief
This was the first major campaign in the new Kodak ‘Make Something’ brand, which combined loud and occasionally garish colours with personal stories to show how we help capture all your experiences and then share it with friends.
With this as a backdrop, Kodak wanted to launch a brand new camera in Italy, and showcase its key feature – Smart Capture technology. This feature is basically an intelligent auto setting that sorts out all the different settings for you so you get perfect pictures at a touch of a button. And as Kodak don’t have an online shop in Italy, our next taskwas to direct customers to third-party retail sites to buy the camera.
The solution
We created a campaign that put the product centre-stage, using before and after shots to highlight the benefits of the Smart Capture feature. The campaign was a success, comfortably hitting our sales targets.
Microsite
Acting as a destination for the entire campaign, we created a standalone site which included:
- Full 360° interactive panorama with before/after shots showing off Smart Capture
- Interactive 360° product demo
- Links to buy at preferred online retail partners
Launch site panorama >
Outdoor
We created three ad concepts and had as many days to complete all the video and photo shoots. The principal challenge was bringing the key benefits that the Smart Capture feature has to life in a way that was entirely honest and made no over-claims whatsoever. The technical team at Kodak were relatively strict about what the camera can and cannot do, so our ideas had to exist within fairly tight frameworks.
- Bus stops
- Large scale billboards
Films (used in video banners)
Driving school
A kind of magic
Old master
Radio
Driving school
A kind of magic
Old master
