90s uberdancelord Dr Alban has clearly been reading books on extending the brand, and now has his own (highly politicised) blog, as well as an online shop. And in so doing he has released this little slice of underwear-based genius into the world: Official Dr Alban Boxers.
But what next? Reel2Reel tiepins? Culture Beat neckerchiefs? Urban Cookie Collective driving gloves? When will this madness end?