It’s all a facade

Lovely projection by Urban Screen onto the outside wall of the Hamburg Kunsthalle, which is German for ‘strange square building’. I think it’s a really beautiful and elegant use of the space and the surroundings, but unfortunately, their description of it is positively turgid with liquid pretension:

The conception of this project consistently derives from its underlying architecture – the theoretic conception and visual pattern of the Hamburg Kunsthalle. The Basic idea of narration was to dissolve and break through the strict architecture of O. M. Ungers “Galerie der Gegenwart”. Resultant permeabilty of the solid facade uncovers different interpretations of conception, geometry and aesthetics expressed through graphics and movement. A situation of reflexivity evolves – describing the constitution and spacious perception of this location by means of the building itself.

Quite.