Hot Wheels custom motor cup challenge

Before Micro Machines invaded every playground in the land, I was in a very happy monogamous marriage with Matchbox.  I had no need to look at the brasher, more American Hot Wheels cars, and the one time that I did do the dirty was with a French mistress called Majorette. So that was okay.

But now Hot Wheels are trying to lure me in with a series of interactive videos that make good use of YouTube annotations. It’s great to see this technology being used in a way that doesn’t get in the way of the fun, so for the time being, I’m shacking up with the Americans.

Via Digital Buzz.