Hewlett Packard – Tea Running
The brief
The client wanted a piece of potentially viral content to help launch their new notebook PC.
The solution
The new HP notebook gave you the freedom to be as mobile as you like, so we decided to create a short film using free running to bring this key benefit to life.
We screen-tested and interviewed some of the top free runners in the country, and then worked closely with our chosen actor to create a series of eye-catching stunts.
To help give the film an extra dimension and differentiate it from the wealth of other advertising featuring free running, we also wanted everything to have a unique 60s style – from the clothing, to the photography, to the use of the Bernard Cribbins minor-classic, Right Said Fred, as the music.
The film gained tens of thousands of views in the first couple of weeks across various online video sites, and generated a real buzz within the free running and Parkour communities.
To help spread the message further, we also created a microsite where visitors could insert their own personalised message into the movie about how they want their tea made, and then send it on to a friend.
The film won Silver at the IVCA Awards 2007, and was a Campaign Digital Finalist.